When NYX PM spotted the surging popularity around TV’s buzziest dating reality show, they stepped into the villa with purpose—as fans, collaborators, and community builders. The team monitored social chatter closely and identified moments that felt genuine to the audience, acting quickly to turn this into a major campaign moment. Whether we were live-tweeting episodes, in the comments of reaction videos or having 1-1 dialogues with other fans, NYX PM asserted itself as a genuine member of the show’s fandom. This authentic community love made what happen next feel totally organic!

The spark: Olandria casually shared her go-to NYX PM lip combo, and the community erupted. NYX PM didn’t just acknowledge it—they activated it, transforming a fan-favorite moment into the NYXolandria Lip Kit, a product co-created with the very people who made it go viral. To bring the digital energy into the real world, NYX PM hosted a sold-out finale watch party with Reality Bar that had lines snaking around the block, and turned online engagement into an IRL celebration of creators, fans, and shared culture.

Throughout the journey, NYX PM stayed locked into the community pulse—elevating organic conversation, building on fan passion, and turning cultural sparks into meaningful activations. The result: a community-first campaign that didn’t just engage fans—it centered them.